Free Twitter Marketing Tools to Boost Your Engagement

Twitter advertising agencies | 22 October 2019 Reading Time: 3 minutes

“Just setting up my twttr” – this was the first-ever tweet made on the popular social media networking platform, aptly known as Twitter.

Just setting up my twttr

The 280 character limit is unique to Twitter and has changed the way how the world thinks and communicates on this platform. Initially, Twitter only allowed 140 characters, but the creative constraints let to the increase in tweet size limit to 280 characters. And within these 280 characters, many different personalities, brands and businesses have set themselves apart from the field with their creativity.

Coming on to some facts:

  • -The life of a tweet is just 24 minutes
  • -You need to tweet at least four times a day to make your brand visit on twitter
  • -Twitter has an audience of 336 million and rising
  • -People tweet around 5,787 tweets every second

Those mind-boggling numbers show the popularity of Twitter. Twitter advertising services, if done right, can yield impressive results. But for excellent results, you will require to spend a lot of time behind it. Therefore, instead of spending more time on hard work, engage in smart work.

Here we list several different twitter marketing tools which you can utilise to achieve excellent results with minimum efforts:

1) TweetDeck:

TweetDeck is a free real-time tracking tool acquired by Twitter that helps you with organising, engagement as well as scheduling. It is designed in such a way where users can sign up as individuals or as a company or as a twitter advertising agency. You have the ability to schedule and create tweets and also analyse their performance through Tweetdeck. It features a column filter that helps you with customised keyword searches, date and times, etc.

2) Twitter analytics:

This tool is an add-on feature provided by Twitter and can be accessed easily by everyone. All you need to do is to log in to your Twitter account, click on your profile photo, and then navigate to analytics from the dropdown menu. You can also access the analytics from the main website. And the best part – it is absolutely free! It provides information like your monthly twitter activity summary, info about your audience and events, etc.

3) SocialPilot:

This tool is a go-to marketing tool for many twitter advertising agencies when it comes to social media management and marketing. It covers not only just Twitter but also other social media platforms. Sociopilot offers you powers to analyse everything – from hashtags, twitter mentions to audience engagement. You can also curate relevant content with the help of its inbuilt content curation feature. For the fee you pay to use this tool, you can get in-depth analytics, schedule and manage your entire Twitter account.

4) Tweepi:

This app is driven by artificial intelligence. With features that let you shoot up your followers with ease, this tool is one of the best marketing tools available in the marketing right now. With Tweepi, you can keep track of your competition’s account and the hashtags they use. The app further studies how the hashtags perform and offer you the best.

5) Twitonomy:

If you need a critical analysis of your Twitter account, Twitonomy is the tool to go to. This app offers some of the best features in the form of well-designed charts and visual analysis. You can also view your mentions from around the world on a world map. Twitonomy offers a free plan where you get the basic twitter analytics, but for a premium, you get access to more advanced features.

6) TweetReach:

This app answers a lot of questions like, how far did your content reach out to the audience, which content is preferred by your audience, etc. TweetReach helps you measure the performance of your content. You also get access to in-depth analytics, and these reports are also in a format which you can readily share.

7) Twitter list:

Declutter your account and organise better with the Twitter list. You can sort your users into various categories such as influencers, partners, local community, affiliates, etc. This way, your twitter account is organised and easy-to-access. The Twitter list works as a directory that can curate a feed of the people you choose.


Digital Marketing is a huge field which has too many resources. All you need is the right plan of action to make optimum utilisation of these resources. ValueHits – a twitter advertising agency – can help you set up a Twitter account for your brand and curate tweet for your business which reciprocates with your audience. If you would like to know more about it, feel free to give us a call or visit our website.

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