Here’s What You Need in a Content Auditcontent writing | 12 March 2020 Reading Time: 3 minutes
Some content creators are so fixated on creating new content that they completely forget to audit their existing content. Content auditing helps you get answers to questions like, is your content achieving its goals? Is your content getting stale over time? Is the data mentioned accurately? With answers to these questions, you will be able to power through your content strategies. Here’s how you audit your Content Writing:
1) Content details audit:
This process will look at how the content was created and how many people it took to create it. Here, tracking some specifics like URL, author, how long it took to create the content, content type, word count, etc. should be considered.
2) Content data audit:
– A past review:
Here, you audit your previous data. Knowing how your recent content performed will help you understand what type of content you need to develop in the future. You will need to decide how far into the past you want to audit the data and gather all the required information. It is recommended to go back at least a year into the past for a better understanding. Google Analytics can help to audit your content based on your sitemap data quickly.
– Ongoing audit:
Keeping tracking of the ongoing reviews helps you easily track your content. A weekly review of new content can keep track of all the changes. Sometimes content can take months before it really takes off!
– Organic traffic:
You won’t have to spend much money if your content is being loved by the people organically. If there’s a lack of organic traffic, your content might need an overhaul. In such cases, look into factors like your content strategy, content distribution, and content type.
– Bounce rate:
It is a bad sign if your users are bouncing off your page after viewing the content. Content is the gateway that leads people from search engines to your website and guides them to take further actions.
– Time on page:
This will help you understand if you are producing content that’s right for your audience. If you are writing a 2500 word blog and the average time spent on the page is less than 10 seconds, that means you need to create content that focuses more on your audience.
– Unique visitors:
The more the views from unique visitors, more will be the chances of increasing your ROI from content.
– Traffic sources:
Learn where your traffic is coming from. If the majority is coming from one platform, focus more on that platform.
Make sure your content strategy and conversions goal are aligned. The results will be low initially, but weekly audits and making changes learned from the audits can help you achieve your targets.
4) Measure results:
In relation to your content goals, make sure that your content is working for you. Since all the content you are auditing has a metric attached to it, check these metrics to see whether you are hitting or missing the mark. For the content that does well, analyze it and keep repeating it to produce high-performing content similarly. For the low performing ones, check what went wrong and take extra note of its metrics. Regular auditing will help you achieve your goals!
Content auditing is the way to keep track of all your content, its goals, its hits, and misses, etc. It is the way to achieve what you started for. All these may, sometime, can sound overwhelming. If you are looking for Professional Copywriting Services, feel free to contact us at ValueHits, and we will be happy to help.