How can we improve the backlinks?

SEO Services Company | 24 July 2020 How can we improve the backlinks? Reading Time: 2 minutes

Building backlinks is the best way to improve your site’s SEO rankings. Of course, there are other factors like page speed, domain age, mobile-friendliness, etc., but these factors help in improving your website’s visibility. Building backlinks is the quickest way to improve your site’s SEO and generate a large amount of traffic. So, if you are looking to skyrocket your website rankings, you should be hiring the Best SEO Services Company.

Before we look into building a strong backlink profile, let’s understand what backlinks are. Basically, backlinks are like a vote of confidence for your website. So, the more the votes your website has, the more the potential a search engine sees. Backlinks let search engines know that the website has trusted content. The search engine sees it as a valuable, relevant website and ranks it accordingly.

Building a backlink profile:

Website owner A contacts website owner B and asks them if they can place a link on website B that directs visitors back to website A. Most of the times, backlinks are obtained by creating a guest post, blog posts or digital content created by the website owner A that is to be published on website B. However, just getting backlink does not mean the job is done. The backlink should be from a relevant and reputed website.

Do-follow vs No-follow links:

Do-follow links are the best type of backlinks for your website. These are the links that count as a vote of confidence for your website and can have a positive impact on your SEO. Whereas, no-follow links are created when a website owner specifically configured their website’s HTML code to tell search engines not to follow the link. This sometimes can work against your website. Still, such links are capable of driving traffic to your website as long as the website has a higher DA than yours and receives a lot of traffic.

Guest posting:

This is quite a common method of building backlinks. You reach out to another website with great DA and ask them whether you can publish your content on their website with a link back to your website. This post can have one or more backlinks to your website. For guest posting, you need to find the best websites that can publish your content.

Identifying opportunities:

It is essential to note that the quality of the backlinks matter. The quality of your backlink will depend on the quality of the website. Therefore, when you are searching for a website where you can post your guest posts, make sure the websites have a higher DA than yours. Then only you will see a positive impact on your website’s SEO. On the other hand, websites with lower DA will negatively affect your SEO and cause search engines to drop your website’s rankings. Hire the best SEO services company to make sure that your website rankings stay high always.


Backlinks are the best way to boost your SEO, and we at ValueHits – the best SEO services company in India – believe that too! We look for websites with high DA and create guest posts that help your website rank higher through SEO quickly.

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