How Can You Avoid Keyword Stuffing?digital marketing | 5 February 2020 Reading Time: 3 minutes
The force that drives your blog is your readers, not SEO keywords. Though keywords have always been a powerful SEO force, one can barely question, keywords have consistently been a ground-breaking SEO power. Since the commencement, search engines saw the abuse of keywords in blog posts with the most unforgiving one being “Keyword Stuffing.”
Back in the days, keyword stuffing manipulated a webpage’s rankings on Google SERP easily. By using as many keywords as possible, people were able to manage the search results to get a high page rank. However, the user experience took a hit due to keyword stuffing. People weren’t satisfied with pages filled with keywords without the content they expected to see.
To improve the experience of the users, Google and other search engines began filtering out these keyword-stuffed websites from their index. Keyword stuffing has a short term effect. In the long run, Google can penalize your website and demote your rankings, or can even delete it from its index. Keyword stuffing is like high-risk gambling, where you will always end up losing.
It is better to avoid keyword stuffing. Also, you need to use the targeted keywords in your content by maintaining a proper balance and avoid penalties from Google.
Some websites also go above and beyond and hide keywords where they are not visible — for example, camouflaging the keywords by using the same text color as the background or hiding it within the page code. No matter these efforts, today’s search engines are smart enough to detect these tricks.
Here’s how you can avoid stuffing keywords and use them effectively within your content:
1) Keyword Density
0.5-2.5% is the golden percentage of keyword density. Keyword density is the number of times your keyword appears in the content divided the total number of words in your content. Although there’s no exact answer to avoid a Google penalty, it is critical to keep your keyword density at an appropriate level.
2) Avoid keyword repetition
It would be best if you were striving to create engaging content with which your audience can resonate with. You should be avoiding the use of one single keyword throughout the entire blog. Doing this is a big red flag, and you should be avoiding it at all costs. Make sure the reading process flows smoothly when you are incorporating keywords. Using synonyms and related phrases can help you improve the reading process too. Incorporating all these ideas will heal the reader to effectively digest the content, and also improve the search engine’s evaluation relevancy.
3) Long-tail keywords:
If you aren’t using long-tail keywords, you are missing out on a lot! Using long-tail keywords is an absolute must and keeps you on the right track. Long-tail keywords help you publish in-depth content and doing so consistently will help you achieve better ranks in SERP. These keywords are the reason for an increase in search traffic, attracting users and the brand’s growth.
4) LSI keywords:
Latent Semantic Indexing (LSI) are simply keywords that are related to the topic your page is about. These keywords help your content flow naturally. Including such keywords in your content will help signal Google and other search engines on what you are writing about and its relevance to the topic.
It is simple – avoid keyword stuffing on all costs. Keyword stuffing can demote or ban your website, so instead, you should prefer sticking to targeted keywords and maintain its density levels. If you need any help with such cases, ValueHits – one of the Top Digital Marketing Companies in India – can help you out in this venture. Call us or visit our website to know more.