How to Hire the Best PPC Expert?

PPC | April 12, 2021

Let’s start with some facts.

How to Hire the Best PPC Expert

- 97% of Google ads campaign fail to generate any positive results due to the lack/inadequacy of quality tracking

- Investing in the wrong keywords drives the campaign to failure. Only 6% of the keywords drive conversion

- On average, businesses waste 76% of their total budget on searches that could generate any value

So, hiring a PPC expert who will take care of your entire ads campaign will be a daunting task! Hiring the wrong person will be a huge mistake and can put your entire campaign, even your business, at a loss. So, here’s what you should be looking at when hiring a PPC expert.

Short those potential candidates

In the quest to hiring the right individual for your PPC campaign, you should look at people who complement your business requirements with bespoke attention. Shortlist people who fit your bill the best. You will come across thousands of experts after a search on the internet with big promises and more significant achievements. However, do not trust them blindly. Look at what they achieved, look for how dynamic is they with their acts, and check if they embrace experimental measures with PPC campaigns. Even 20 years of experience in the field while new experts find success through their dynamicity. Look for potential experts who have worked with startups, mid to large-scale agencies, etc.

Working methodology

Do not compromise on the quality of work, not even a little bit, from what you expect to be delivered. Understanding the methodology is important to maintain consistency in expected results. Since every project will be different, you should inquire in detail about the agency’s working methodology and set up Google ads account for every campaign.


Turn around and walk away when a PPC expert refuses to answer certain queries related to maintenance and utilization. As a client, you have all the right to learn to get access to these details. Agencies that are transparent and flexible should be the ones you be looking at. Decrease propositions where a PPC expert delivers only a monthly report. You should work with people offering weekly conference calls. Prefer experts who guarantee real-time access to data.

Long-term planning

For a PPC campaign to solidify and offer amazing results, one should constantly be tweaking the campaign. The client and the expert should be on the same page with the campaign. The PPC expert should demonstrate the ability to evolve as per the nature of the project and deliver results. One should have a long-term plan ready for your business and keep implementing changes as you gradually gain an edge over your competition.

9 Essential PPC Questions to Ask Before Hiring Experts for Your Business

  1. What is Your Experience in PPC Management?

    • Begin by understanding the depth of the expert's experience in PPC management. Inquire about the number of years they have been working in the field, the industries they have served, and any specific challenges they have overcome.

  2. Can You Share Some Successful Case Studies or Examples?

    • A seasoned PPC expert should be able to showcase past successes. Request case studies or examples of campaigns they have managed, emphasizing the impact on conversion rates, click-through rates, and overall return on investment (ROI).

  3. Which PPC Platforms Are You Proficient In?

    • Different businesses may benefit from different PPC platforms. Ensure that the PPC expert is well-versed in the platforms relevant to your business, such as Google Ads, Bing Ads, or social media advertising platforms like Facebook and LinkedIn.

  4. How Do You Stay Updated With Industry Changes and Trends?

    • PPC advertising is a rapidly evolving field. A dedicated PPC expert should be committed to staying abreast of industry changes and emerging trends. Ask about their approach to continuous learning and how they adapt strategies based on the evolving digital landscape.

  5. What Strategies Will You Implement to Achieve Our Business Goals?

    • Clearly communicate your business objectives and ask the PPC expert to outline their strategies to achieve those goals. A well-structured plan should include keyword research, ad copy creation, budget management, and ongoing optimization efforts.

  6. How Do You Conduct Keyword Research?

    • Keywords are the backbone of any successful PPC campaign. Inquire about the expert's approach to keyword research, including the tools they use, their methodology, and how they align keywords with the target audience and business objectives.

  7. How Do You Optimize Ad Copy for Better Performance?

    • Compelling ad copy is crucial for attracting clicks and conversions. Ask about their approach to crafting ad copy, conducting A/B testing, and optimizing content for different stages of the buyer's journey.

  8. How Will You Measure and Report on Campaign Performance?

    • Effective PPC management involves constant monitoring and analysis of campaign performance. Inquire about the tools and metrics the expert uses to track key performance indicators (KPIs) and how they present the results to clients.

  9. What Is Your Communication and Reporting Process Like?

    • Clear and transparent communication is essential for a successful partnership. Discuss the frequency and format of reporting, how they handle updates and feedback, and the channels through which they will keep you informed about campaign progress.

Why should you choose ValueHits as your PPC expert?

Here are some reasons why you might consider ValueHits for your PPC needs:

  • Expertise and Experience:

    • ValueHits boasts a team of experienced PPC experts with a proven track record in managing successful campaigns.
    • Their dedicated PPC professionals have a deep understanding of various industries and can tailor strategies to suit specific business goals.
  • Customized Campaigns:

    • When you hire a dedicated PPC expert from ValueHits, you can expect personalized and tailored campaigns that align with your business objectives.
    • The team works closely with clients to understand their unique requirements, ensuring that the PPC strategy is customized for optimal results.
  • Data-Driven Approach:

    • ValueHits employs a data-driven approach to PPC management, leveraging analytics and insights to continuously optimize campaigns for better performance.
    • Their experts stay abreast of industry trends and adapt strategies based on real-time data to maximize ROI.
  • Transparent Reporting:

    • Transparent reporting is a hallmark of ValueHits' services. Clients receive detailed reports that showcase the performance of their PPC campaigns.
    • Regular updates and clear communication help clients understand the impact of the PPC efforts and make informed decisions.
  • Cost-Effective Solutions:

    • ValueHits is known for providing cost-effective PPC solutions that deliver value for money.
    • The dedicated PPC experts work efficiently to manage budgets effectively, ensuring that every advertising dollar is spent wisely for optimal results.
  • Proactive Management:

    • The dedicated PPC experts at ValueHits take a proactive approach to campaign management. They monitor trends, identify opportunities, and address challenges promptly to keep campaigns on track.
  • Full-Service Digital Marketing Agency:

    • ValueHits is a full-service digital marketing agency, offering a comprehensive range of services beyond PPC. This integrated approach allows for cohesive strategies that encompass various online marketing channels.
  • Client Testimonials and Case Studies:

    • Positive client testimonials and case studies showcase the success stories of businesses that have benefited from ValueHits' PPC expertise. These real-world examples demonstrate their ability to deliver results.


There’s one specific strategy that’d help you find the best PPC expert. It requires time and patience, a keen eye for details and constant analysis. So, when hiring a PPC expert, follow the steps mentioned above! Or you can call us, and we can offer you what you need!

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.