How To Make Social Media Optimization Work For Small Business?

Social Media Marketing | June 7, 2015

Many Fortune 1000 companies are now investing millions of dollars in social media marketing as today it is about getting a maximum social presence. Though, it has garnered the attention from large businesses, but Social Media Optimization (SMO) can also be beneficial for people operating a business at the remote level. There are many advantages why it has become a necessity. In case of small business, it is easy for them to get lost in the midst of tweets and updates. SMO lets you engage with customers quickly, it is low-cost and can be a great addition to your marketing efforts. It is a process of the optimizing site to be more visible on social networking channels. Here's how small businesses can choose social media optimization to get brand recognition.

How To Make Social Media Optimization Work For Small Business


Deciding On Company Objective:

Before starting social media optimization, it is necessary to understand what are the ultimate goals you're targeting as a marketer. Accordingly, a content marketing plan can be implemented that aligns with your company objective. Being clear about goals will help you to choose a platform. When you want to engage with more people, then Facebook is a good option while One can use Twitter to expand the visibility of blog posts. Every social networking platforms has been created to serve the distinct purpose of businesses. Thus, they should be chosen thoughtfully that helps you to meet company objective.

Focus On Building Business Relationships:

It is better for small businesses to focus only on gaining maximum followers, whether you use Twitter or LinkedIn. As a small business, you can easily connect with followers and communities in which you are interested using any of the two social platforms. The platforms are also effective when you launch to a new product or gain feedback from customers. In fact, you can get in touch with potential clients who would be interested in your business.

LinkedIn is another favorite social marketing channel that allows you to connect with a professionals, clients, potential customers as well as those looking for job opportunities. Also, you can also share an innovative content to gather attention from visitors.

Social media marketing calls for how socially active you're, hence it is crucial to invest your time conversations. Listen what your potential customers are talking and engage with them in accordingly.

Choose A Content Strategy That Fits Your Business:

Make sure you formulate a content strategy that works for your business. You can decide how many numbers of posts can be published per week. One of the best strategy is to test and learn what kind

of content would be right for your business, whether it is video, image or text. To maximize the impact of your post, you need to choose an appropriate time as in to identify the time your audience are most active.

Use Facebook For Better Engagement:

Facebook is the perfect place for small businesses to get better engagement. To gain the most out of it, marketers can post interesting and unique content relevant to your target audience. One to three posts a day is enough.

It is not that social media optimization services is only meant for large businesses, even small firms can take advantage of it, as it is a low-cost Internet marketing concept. Small businesses can surely achieve success if you choose the right platform that meets your business goals, define target audience, develop engaging content, implement strategies and keep a regular track on progress.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.