How to Use Broad Match Keywords and Ad Scheduling for Your Next Ad?

Running ads online may at times feel like guesswork. You may have the most ideal keywords that represent your offering. You may put a nice budget in place. But, in the end, you may fail to turn clicks into sales. The solution? Well, it is time to uplevel your PPC game by hiring PPC experts and leveraging two game-changing tools inside Google Ads: Ad Scheduling and Broad Match Keywords.

Broad Match Keywords Explained

In Google Ads, whenever you add a keyword, you must pick how closely a search must match that keyword before a related ad shows. Three available match types are as follows:

• Exact match: Your ad shows when someone searches the exact keyword you have added or a close version.

• Phrase match: Your ad will be pulled up whenever your search includes a keyword phrase.

• Broad Match: Your ad will be displayed for searches that are related to the keyword you added. That means your ad will get shown even if people use similar but different words.

But, yes, not everything is good with broad match keywords. The thing is, broad match keywords can waste your money if your ad keeps getting served on irrelevant searches. Don't worry because we have you covered.

The Ultimate Broad Match Hack

Smart marketers club broad match with negative keywords. What's a negative keyword? Negative keywords tell Google not to show ads when certain words are searched for.

Here is an example: Suppose you are selling running shoes, but a broad match can even serve up your ad when someone searches for, say, "running machines" or "running courses." That is why you should add negative keywords, such as "course" or "machine."

This way, your ad will not be pulled for irrelevant searches, such as "running courses near me." That is how you will save your budget for audiences who are really interested in your offerings.

Use broad match keywords with smart and innovative bidding strategies, such as Target CPA. By doing this, Google's AI will seamlessly adjust bids for searchers who are more likely to convert. That means, even if your ad shows for several variations, Google will focus your ad spend on people most likely to make a purchase.

How To Reach Expansion with Ad Scheduling?

Broad match keywords can help you reach a wider audience based on search intent. But going alone will not take you so far. Once you get an idea of who you want to achieve, the next big question is when you should reach them. This is exactly where ad scheduling comes into play. Ad scheduling lets you control when ads appear. With ad scheduling, you can make the most of the extra reach you gain from broad match keywords. How? Ad scheduling helps you focus on the hours when your target audience is active and likely to make a buying decision.

Ad Scheduling Explored and Explained!

Also called dayparting, ad scheduling lets you control when ads appear. Ad scheduling enables you to run your ads on specific days (e.g., weekends only). Or it may help you run ads during particular hours (9 am to 6 pm, for instance). Through ad scheduling, you can show ads to your audience when they are most active.

What Are The Benefits Of Ad Scheduling?

Running ads 24/7 may sound appealing, but it can be a waste of money. Why? Because people's search behaviour changes by day and time. For example:

A restaurant may get a lot of searches for a specific keyword, such as "food delivery", after 7:30 pm.

A B2B company may get more clicks during operational hours.

A gym may see more searches late at night or early in the morning.

When you use ad scheduling, you may:

• Focus your budget only on high-performance times.

• Pause ads during slow hours.

• Test several schedules to see when conversions peak.

Broad Match Keywords + Ad Scheduling = High Growth!

When you merge broad match keywords with intelligent ad scheduling, your campaigns become more efficient and reach a wider audience.

Here is an example to help you better understand.

You own a café, and you want to attract more people when they type in the keyword "coffee near me." In this case, you will have to use broad match so your ad shows up for the following keywords:

• Best espresso near me

• Morning coffee deals

• Breakfast café nearby

You will also need to smart-schedule your ads to run from 6:30 am to 10:30 am because these are your peak hours.

Result? Your ad reaches many people through broad match, and it reaches the right people who are likely to visit because you invested in ad scheduling.

Level Up Your Broad Match Keywords and Ad Scheduling Game with Value Hits!

How do Broad Match Keywords and Ad Scheduling actually work for your ads? Let's make it simple for you. Our team at ValueHits has helped countless businesses fine-tune their Google Ads strategy, handling everything from selecting the right keywords to making every click count. If you're trying to figure out the right PPC approach, want clarity on Google Ads costs, or need expert help from a reliable PPC agency in India, we're just a message away. Go ahead, and book your free consultation today. We will help you build ads that perform, not just run.