How to Use Social Media for Keyword Research

Social Media Marketing | November 15, 2021

If you look for it, you can find keywords with social media too. You just need to be eagle-eyed and you need to know where to look. Read this blog to find out more.

How to Use Social Media for Keyword Research


To find the best keywords, you have to use every tool at your disposal to get an accurate picture of your target audience's thoughts, and behaviour. Social media is just one of these tools, but it's still compelling when used correctly. If you hire a social media expert  to guide you through the process, you can learn how to use social media for keyword research in no time! The guide below will help you identify influencers and build a community around your brand using different social networks.

Taking Advantage of Facebook Ad Targeting Options

There are multiple ways to use Facebook ads, but one of the most effective ways is by using targeting options that let you see how your audience behaves. Facebook gathers a lot of data for ad targeting, which can be used for keyword research. Using FB's targeting options, you can learn about your audience's location, age, gender, interests, languages, etc. You can also look at "popular topics" for keyword ideas.

Making The Most Of Twitter's Search Functionality

While Twitter's search tool is not robust enough to serve as a primary keyword research tool, it's still a great source of leads and content ideas. By understanding how Twitter search works, you can leverage its functionality as an additional keyword research tool that provides valuable insight into what people are searching for. For example, if you're looking to identify keywords related to social media, simply plug those terms into Twitter's search function, and you'll receive a list of public tweets containing those terms.

Search Instagram Hashtags Are Essential

Hashtags are a great way to discover new content, so be sure you know what your audience is using. The easiest way to check out popular hashtags is on Instagram. If you don't have an account, set one up. Then use your hashtag search feature (found under Explore) to find relevant tags that can be beneficial down the road.

YouTube's Autocomplete Search Functionality Can Be A Tool

YouTube's autocomplete functionality can give you insight into which keywords and topics people search most often. Using YouTube's autocomplete for keyword research is easy. Go to YouTube and type your search query in Google's search bar (but don't hit enter). After a few letters appear, pause and let them finish typing on their own.

Explore Your Social Listening Tools

Which social listening tool you choose will depend on what industry you're in and how much time you have. Either way, if you haven't already implemented a social media monitoring strategy, now is a great time to start. Here are our favourite free tools: Bitly for Twitter, Facebook Page insights, Google Alerts, Hootsuite for Twitter, and Facebook pages.

So, will you be applying these tactics for your next keyword research? We sure are!


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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.