The Importance of Writing Conversion Copies

The Importance of Writing Conversion Copies

Content Writing | September 27, 2021

Here's the Importance of Writing Conversion Copies. Content should not just be full of keywords – it should be able to communicate and convert your audience into your customers.

The Importance of Writing Conversion Copies

(Image Source: searchenginejournal)

You might think that it's your shiny new website that will do all the work of converting your potential customers into actual customers, but that's not the case. Your website can get you only so far – if you want to make sure people don't just visit your site and then leave without purchasing or calling you, you need to write conversion copies to engage your audience and get them to take some sort of action related to your company or business. Here are a few ways to write conversion copies that engage your audience and improve your bottom line.

 

What Does Copywriting Mean?

Copywriting is a marketing term used to describe any form of written communication between an organization and its audience. A copy can be anything from a slogan or tagline to a tweet or status update to a page on your website or a post on your social media profiles. In fact, we're all copywriters—the copy we create when we post pictures and videos on our social media pages will affect our followers' perceptions and reputations just as much as their traditional copy. You might not realize it, but every time you create something that people will interact with (whether they're customers looking at your products in person or customers looking at your website), you are creating an opportunity for successful copywriting.

What Makes Good Copywriting?

Good copywriting can make or break a website's success. With Google recently introducing an update to its algorithm that makes good copy even more important, businesses need to realize what makes good copywriting and how they can improve their SEO results with it. For starters, people want to know who you are as soon as they arrive on your page. Visitors should quickly understand what your business is and why they should do business with you. Your copy should contain all pertinent information, including physical addresses, contact numbers, and social media links so that users have everything they need at their fingertips. The second most important thing to consider is call-to-action (CTA) buttons and links; these should be clearly placed in order to ensure people take immediate action.

How To Write Conversion Copies?

If you want to learn how to write conversion copies for SEO , it's essential to look at what customers are looking for. The best way to know what your audience wants is by asking them. For example, you can conduct a survey or hold an informal poll. Once you've done that, it's time to put down those notepads and start writing! Follow these tips if you want to learn how to write conversion copies for SEO

1) Know who you are writing for

Don't waste your time writing a brilliant copy if you're not going to use it. Before you start outlining and writing, spend some time defining who your target audience is. Knowing who you are writing for will help guide you throughout your process and give you an idea of creating an effective content that speaks directly to your target market.

2) Identify your target audience and their needs

Before you write a single word of copy, you should identify your target audience and their needs. Do they have problems? Do they struggle with certain issues? How can you help them solve these problems? Write a brief outline: Once you've identified your target audience and their needs, it's time to outline. An outline is nothing more than a simple list outlining what topics will be discussed and in what order; it doesn't need to be fancy or complicated.

3) Break up the monotony of text blocks

Do you know what's better than a long, boring block of text? A long, boring block of text with headings and subheadings to break it up. Reading is more engaging for readers when you use headlines and call-to-action boxes to break things up; it just makes sense that writing should be more effective when done similarly.

4) Put more effort into your intro

It's tempting to just launch into your content and trust that what you have to say is good enough, but you need to put more effort into your intro copy when it comes to conversions. Make sure you're telling users why they should care about what you have to say before pushing them towards something else.

Conclusion

After reading through these SEO content ideas, you may be asking yourself if you can actually write them all in a week. Well, you're right—you can't. If you tried to write each one over two hours a day, that's only six hours total for seven posts. That means your productivity would need to be about 300% better than it is on average in order to meet your goals for each post. Don't despair! You can hire SEO experts  and copywriters from ValueHits to dish out the best content. That's just one call away.