Instagram Hashtags in 2020

Social Media Marketing | April 24, 2020

In 2020-21, Instagram hashtags are still an effective way to get more reach and engagement for your Instagram posts. A post with at least one Instagram hashtag has an average of 12.6% in engagement compared to a post with no hashtag. So, you definitely need a hashtag strategy for your brand, and hire social media marketing expert is one way to do it.

Here’s a guide to Instagram hashtags that will help you with everything you need to know about using hashtags on your Instagram posts.

Why are hashtags relevant?

Since its launch in 2010, Instagram has gone through a lot of changes, but the hashtags have remained consistent throughout the years. Using relevant hashtags on your post and stories is the best way to get discovered by new audiences on Instagram. This can translate into more engagement, more followers, and more customers for your business. Since hashtags are used with an intention to be discovered, the right hashtags can put you in front of your audience, even if they haven’t connected with you before.

Different types of hashtags

1. Community hashtags:

Community hashtags are used to connect a like-minded set of people around a specific subject. They are a great way to connect with others and improve your searchability. These hashtags can also help to gain more followers and grow your community. You can use a variety of hashtags to reach different communities. The best way to find community hashtags is by looking to see what your audience and your favorite accounts are already using.

2. Branded hashtags:

A branded hashtag is a hashtag that’s associated with a particular company or business. It can simply be your business’s name, or the name of your product or campaign, etc. It can even be a hashtag that has nothing to do with your brand name or identity! Such hashtags are designed to connect themes for you and your audience. These hashtags can be used for promoting a campaign or generating user-generated content.

3. Campaign hashtags:

Campaign hashtags have a seasonal life that is run for a few days, a couple of months, or a year. These hashtags are tied explicitly to specific campaigns that are linked with new product launches or special events or partnerships.

Finding the best hashtags:

1. Research your audience:

You cannot just put in random hashtags on your Instagram post and expect it to grow your audience. Instead, you will have to find out hashtags that your audience is using and see which ones fit the content you are publishing

2. Competitors research:

It’s always better to find out what hashtags are being used by your competitors. This way, you can determine which hashtags provide the most engagement. While it may not be your intention to compete on those hashtags, you could still figure out what your prospects are talking about and which hashtags they’re using.

3. Industry leaders research:

The best way to finding relevant hashtags is by keeping track of Instagram influencers who have a target audience similar to you. Every industry has its own influencers, and these people can help you with your hashtags. Since these people already have a well-established base of audience, so you can learn from the best.


You do not have an option to skip out on hashtags on Instagram. Get your research right or hiring the best Instagram Marketing Services can help you make the most of your brand on Instagram. ValueHits have been in this field for around a decade now and are adept at handling your Instagram woes. For more details, visit our website.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.