Is Google Shopping Good or Bad for E-Commerce Companies?

Google Shopping | 7 February 2020 Reading Time: 3 minutes

With the rise of online shopping, e-commerce businesses have been able to cater to a much broader audience and are not constricted to their physical location. Consumers can be overwhelmed with the sheer number of products online – from clothing, home accessories to even furniture – the choices are endless. The multitude of products available online can often confuse consumers. This is where Google steps in.

Google Shopping:

It’s one of the ad services provided by Google that enables webmasters and marketers to display their products inside Google Shopping’s vast list. With this list, users can search, compare and directly buy the product they wish to purchase, from the website of their choice. Google shopping also lets consumers filter products by category, prices and also compare them from different shops, and even see the reviews for the particular model.

Is Google Shopping Good or Bad for E-Commerce Companies?

How to put up products on Google Shopping?

It is an easy process to put your products up on Google Shopping. All you need to do is to set up your product feeds on Google Merchant Center and apply the corresponding data markup to your product pages. Here’s what you need to do:

You need to set up your Google Merchant Account.

When you reach the “Choose the program that fits your objectives” page, choose “Surfaces across Google.”

Is Google Shopping Good or Bad for E-Commerce Companies

Once you have set up your account, you will be redirected to the overview page of Google Merchant Center. Here, you will be notified about the pending task for Surfaces across Google. Click on continue to proceed.
Once you reach the Surfaces across Google information page, click on “Add product data” to start filling your product feed.

Here, you can now set up your product feed.

Is Google Shopping Good or Bad for E-Commerce Companies

Google Shopping – Good or Bad?

As we mentioned earlier, the world of online shopping might be overwhelming for the average consumer. With a multitude of products shown to the consumer at a single time may leave the consumers baffled. However, while using Google Shopping, the business owners are stuck between reducing their prices to help their products be more attractive to the users and ensuring that they still make a decent profit from putting their products on Google Shopping.

When you run google shopping campaign, you will be at the task of outbidding your competitors to claim the top spots on the Google Shopping feed. This is an effective way to compete with your competition and make a niche for yourself in the market.


Google Shopping is a great tool for business owners and marketers to get some quick wins and do some quality product performance analysis. The campaign can help you lock horns with your competitors. You can also Hire Top Digital Marketing Agencies to help you gain an upper edge with your Google Shopping.

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