Do you own an online business? Are you struggling to develop descriptions that attract new customers and convert them into paying customers? If so, you're not alone. The struggle comes from the fact that there are so many options available to describe your business, but they all sound the same after a while...and who wants to read something that sounds exactly like what everyone else uses? So let us peek inside a world of secrets to ensure your business is perceived well on multiple platforms.

What makes a successful business description?

When you're writing an online business description, you can use some tried and tested methods to help people understand exactly what your business does and why they should buy from you instead of your competitors. A business description is a piece of content that can aim to reveal what your company does, why it does it, and why people should choose it. The description may vary depending on which directories it is listed on, but most business descriptions try to win customers or clients.

The Basics and Successful Examples

Use of Strong keywords:

To make things simple, start by using long-tail keywords you have seen mentioned by your customers, including reviews and queries. For ex: if you run a digital marketing agency, you need to add a specific keyword like "best digital marketing agency" and long-tail keywords like "find affordable digital marketing agency near me". When primary keywords are well-utilized, you can later focus on secondary ones like "top digital marketing companies in Mumbai".

Competitive Analysis:

You can always differentiate yourself from your competitors, but you also need to look at their business descriptions and keywords.

Brand Voice:

If you're not sure what your brand's voice is yet, a great way to find it is to look at your competitors. If you find that your description doesn't really sound like yours, try using one of these variations: conversational, or professional and cool-but-friendly, or scholarly.

How To Write A Great Description of GMB

If you want your business to show up on the first page of Google results, you need a compelling description that people will read. If your description isn't engaging, the only thing your listing will do is get buried at the bottom of page two. Descriptions with extremely high word counts won't be shown either. Having a said limit on GMB description, include as many priority details as possible like company history, USPs and product/service keywords.

Build Trust on Social Media

Social media is a great way to connect with people, as much as the search engine is. Try to make better first impressions with well-optimized descriptions and one or two high-value keywords added on platforms like Facebook, LinkedIn, Instagram, Pinterest, etc. Also, add your necessary emails, phone numbers and addresses. Meanwhile, try to fill the author profiles wherever possible, keeping your keywords and short descriptions in the about section.

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