search engine optimization | 15 February 2018

The very basis of a successful high return SEO campaign is developing goals. SEO goals are a part of the overall business goals and are framed in symphony with them.

Search engine optimization is a step by step process which takes into account a number of factors like organization’s objective, target audience, competitors, website behavior, resources and time available, limitations if any, and monetary investments. To streamline all these factors and pre-plan actions to achieve desired results we frame pragmatic goals.

Rather than setting expectations too high and dreaming to achieve the unachievable, we set SMART goals. Now, what are SMART goals? The Specific, Measurable, Achievable, Realistic and Timelined goals are abbreviated as SMART goals. Have a look at them below:


When you are hazy and unclear about your goals all you attain is disappointment and not achievement.

For Example:

A normal goal: Increase website visitors.

A specific goal: Increase website visits through organic search by 10 percent in 1 month.

When you know what needs to be done and by when, it is easier to figure out how it can be done. To be specific you can break a large goal into sub-goals and define its elements specifically. Being specific saves time, money, resources and increases the chances of winning.


You need to be sure about being able to track the success or failure of your SEO campaign. You set specific goals so that you can precisely measure every action taken to achieve it.

For Example:

A normal goal: Improve website’s online reputation.

A measurable goal: Remove 20 out of 30 negative reviews about our services from portals.

With a measurable goal, you can demonstrate and evaluate the extent to which a goal has been met, leaving no room for confusion.


Having big goals is OK, it keeps you motivated to achieve more and extend limits. Set goals that are specific, measurable and achievable simultaneously. Do not set a goal that is not feasible and too vast to be achieved with available resources and skills.

For Example:

A normal goal: Reduce bounce rate by 90 percent.

An achievable goal: Reduce bounce rate by 20 percent in the first quarter by improving content quality and targeting.


Set goals that are realistic and relevant to your product or service. Setting realistic goals requires a clear understanding of industry, expectations, technology, limitations, feasibility, resources and time-lines.

For Example:

A normal goal: Create a multilingual website that works fine across the globe.

A realistic goal: Create a multilingual website using languages used in targeted countries only.


Time is pivotal to setting SEO goals, as SEO takes longer to draw results than others sorts of advertising. Paid marketing delivers immediate results. If you do not allocate a duration and think that you have all the time in the world no objective can ever be achieved. So, digital marketers must be realistic in setting and choosing deadlines for SEO activities.

For Example:

A normal goal: Rank higher than competitors.

A timed goal: Rank higher than competitors for chosen keywords in one year.

Setting a time limit allows us to plan activities and break tasks based on time available and objective.

A change in attitude can change a lot. SMART goals have helped many organizations in transforming their digital identity through robust planning. ValueHits practices setting SMART goals for itself and for clients. We offer excellent digital marketing services to national and international businesses. Our services include SEO, PPC, SEM, SMO, Mobile App Marketing, E-Mail Marketing, Content Writing, Online Reputation Management and Media Buying. Contact us for more details.

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