What is PPC, and how does it work?

PPC | March 23, 2021

PPC stands for Pay-Per-Click and is an advertising model where ads are placed on the internet, and the advertisers pay only when someone clicks on their ad. Google search ads are the most common form of PPC.

What is PPC, and how does it work?


Almost every search on Google is accompanied by Google ads. Google ads are typically found on the top of the search results, normally within the first 3 to 4 positions.

How does it work?

Google ads are created and managed through its very own Google ads platforms, which was formerly known as Google AdWords. Here, a PPC ad can be created, which can have a goal like sales, leads, website traffic, promoting an app, etc. PPC targeting is done by adding keywords and audiences to your campaign. Then you set the maximum amount you will be willing to pay per click for your ad. This is known as your bid amount. Your ad and your bid will enter an auction where Google will decide when and where your ad will be displayed. Whenever someone clicks on your ad, you pay.

Why should you be using PPC?

If you are not into PPC already, chances are, you are missing out on a bunch of traffic and sales. There are 4 million advertisers making use of Google ads to bring in business and growth for their company. Here’s why should you use PPC:

1. Immediate results:

Unlike other types of online marketing techniques, PPC campaigns can start generating results immediately as soon as the campaign is approved and turned on. It does not require any kind of hefty investments or time before you can witness some results. Approving an ad on PPC generally takes less than an hour. When your ad does not violate any guideline and follow all the best practices, you will witness impressions and click right away. Also, immediate results allow you to optimise your ads quickly to improve the results further.

2. High purchase intent

Using keywords, a PPC ad targets people who actually want to buy your product or service. The best part of PPC is that your ads can focus on people who have a purchase intent. Instead of displaying your ad to the general public, displaying it to the people who are actually interested in your product or will make the most out of it can get you the best results.

3. Low barrier of entry

Unlike other marketing techniques, which require quite some work before you see results, PPC works a lot more efficiently. You can sign up, create ads, insert your targets and bids and launch your campaign without much hassle and technical know-how. It’s that easy!


Hiring a PPC expert right away will be the best decision you will be making for your business. PPC has an abundance of advantages, and you should be making the most of it when you can. Give us a call at Valuehits, and we will be glad to help you out, dishing out the best PPC campaigns and offering excellent PPC management experts .

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.