A Guide for Creating Landing Pages for SEOseo | 5 October 2020 Reading Time: 2 minutes
SEO takes time and needs constant optimization. For SEO to provide long -term ROI for your site, you need these crucial steps in place in your SEO Strategy:
1. Understanding your user’s search intention
2. A blog that answers your user’s questions, problems, and topics
3. Relevant content that pushes users throughout all stages of the customer journey
Typically, businesses skip out on #3. You need content that plays a crucial role at each stage of the buyer’s journey. And the best place to house this content is on conversion-oriented landing pages within the navigation of your website. These pages answer all your buyer’s questions and help them in their decision-making. By collaborating SEO and landing pages, we can create our own funnel on the website by auditing the existing content on the website and identifying which funnel stages we are content-rich, and which stages we are more content-poor. These funnels are:
1. Top-of-the-funnel traffic:
The first element in building a strong SEO and content strategy is understanding the user’s search intention. Researching and understanding various trends and topics will help answer the questions of your users. Here, a blog will help serve answers to these top-of-the-funnel questions that the users are searching for. When a user is searching for answers, you can have a blog ready – offering exactly what your users are searching for. But when the user is searching it on Google, you will need to optimize your blog accordingly so that it shows up on the SERPs. This is how content strategy and SEO can work together to offer the right solution to the customers.
2. Middle-of-the-funnel traffic:
This is where the opportunity lies to create a strategically curated landing page on the main level navigation, which explains how your product or service helps solves and answer these questions. For these pages to rank accordingly, you will need Middle-of-the-funnel keywords, for e.g., “natural flu remedies” or “benefits of flu remedies,” which lead to a category page with the product/service. There should be content on top and bottom to reinforce the user’s search intent and relevancy. Having an SEO and content strategy behind these pages, from a keyword ranking standpoint, can help to explain the offering or services to someone that is already on your website.
3. Bottom-of-the-Funnel Traffic:
Your landing page here will explain the core offerings of your product and service and show the users why your brand is the solution to their problems. These landing pages allow you to sell yourself as a brand and strategically answer questions that people tend to have about the product or service you are offering. Make sure your landing page is aesthetically pleasing and optimised for user experience since this is where your users will be converting. These elements will help drive leads and close sales.
The bottom line, people are out there searching in every stage of decision making. With the right SEO strategy and content, you will be able to place yourself in the way of these user’s decision-making funnel and help them convert. You cannot survive as a business without the right landing page. If you are a business struggling to convert leads and close sales, you can come up to us for a free consultation. Call us today.