Can We Target Multiple Cities With One Website?seo | 4 February 2020 Reading Time: 2 minutes
When you are building your website, you need to make sure that your website reaches your entire customer base. And to make that happen, you need to make use of a wonderful tool named SEO, particularly the local SEO keywords that will help you target your customer base. If your business is a small venture operating within a region across multiple cities, it may have come to you that your potential customer will be searching for web services in their city. That’s why it is a good idea to include city names in SEO keywords. Hire a Professional SEO Expert like us at ValueHits, for assistance with such keywords.
But targeting specific keywords will raise an issue of alienating other cities with potential customers. You would want your website’s content to reach your entire audience base. So how do you achieve it? Read on to find out:
1) Creating individual location pages:
It is essential to create a landing page for the location you claimed with Google My Business (GMB). Make sure that the location landing page is linked to the GMB location page. Keep your landing pages exceptional by using tags in several places that will help increase your visibility to search engines. Also, do not make copies of these location pages by just changing the names. It will harm your SEO if Google detects this duplication. Make sure the pages are different and specific to the cities. You can do this by:
1. Referencing cultural spots of the city
2. A casual reference to the city’s history
3. Solving common problems of the city
4. A relation between the town’s needs and your product/service
Hire a professional SEO expert for assistance
2) Landing page linking:
It would help if you did not keep your landing page stand alone. There should be a link between the landing page and your website, and this link will be absolutely crucial. You can do this by commonly linking your page with other local and pertinent sites, which will create more traffic for both your site and theirs, and by guaranteeing that your site contains inside links that take the audience to the landing pages. Your landing page should consist of well-developed, informative and concise anchor text. This anchor text lets both users and search engines to see an overview of the page and give them an idea of what the page is about. Therefore, your anchor text should contain your target keywords and location if you want your page to rank.
3) Local SEO targeting:
If your business does not have a physical address, you should consider registering an address in the city or town where you wish to rank for Google or other search engines to spot you in that location. This can be a great strategy if the city you are targeting is adjacent to a larger city. However, registering multiple addresses can lead to Google misinterpreting your business and might penalize your SEO.
Another technique is geotargeting every content you post. When you upload a photo, tag it with the name of the city and a description of the image. Geotargeting this way helps your city name be layered much more densely to your website.
Targeting multiple cities on your website takes a lot of expertise. Therefore, Hire an SEO specialist like ValueHits – who have a dedicated team of SEO experts. To know more, call us right away.