Do not miss out on locals: Use Local SEO

SEO | January 1, 2018

If you operate a business that is limited to a local gamut, probably you are one of the many businesses that solely target local audience. Your target stays relatively close to your business store neighborhood and seeks easily accessible options.

Do not miss out on locals: Use Local SEO


In the age of digital uprising, it is sane to develop an online presence of your local business, because you never know who is seeking your business online. Numerous local searches occur every day on search engines, looking for solutions strictly from local vendors.

Local search engine optimization is a commonly used digital weapon that businesses use to rank higher on search engines, local directories and map results. You can hire a local SEO company or local SEO expert to do this for you, if you do not have the requisite skills.

Local SEO is indispensable for your business if you rely on local community. It is a fact that local search engine optimization increases your chances of winning local outlet visits multi-fold. A local SEO marketing company will strategize the local SEO tasks as per your business requirement so that the desired results are achieved.

ValueHits is the best local SEO company having vast experience of dealing with local businesses. Mainly, the local SEO service includes generating authentic online identity that is analogous everywhere, improving the user friendliness, appearance and responsiveness of your website, assigning relevant tags wherever required for easy recognition by search engines, promoting business on local directories and social media, and improving Geo tagging to rank in the map results.

Apart from ranking higher in search results, local SEO increases business's trustworthiness and credibility. This is done by synchronizing all information like name, address, business hours and contact number of your business across all online properties. So that, whenever or wherever you are searched, your prospects find the same information.

Google shows top 3 map results depending on your location. A well maintained online identity is of no use, if the user is unable to locate your store online. Just think, who will take the pain to locate you manually when there are so many other options. Local search engine optimization is incomplete without accurate tagging of business address on the map, for ease of navigation. A local SEO company will also post positive reviews about your business on business listing sites. Mostly, users with local search use map results and reviews to select a business. Proximity can be one factor, but out of the numerous proximate businesses, users usually go for the business with maximum positive feedback.

For example, if I need to get my microwave repaired urgently because I have a half cooked cake with me, I will search for microwave repair service closest to my home. If there is more than one option then I will read reviews before making my decision. I will finally call someone with good ratings, feedback and located nearby.

Users are constantly looking for local businesses online, they search for address, operating hours and product/services offered. Thus, it is important for local businesses to stay prepared for such searches. Go for local search engine optimization, to maintain a solid online presence and escalate organic ranking on various search engines, to catch hold of digitally active local searchers.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.