The Perfect Page Title Tag: Best Practices to Write With SEO In Mind

SEO | July 8, 2022

While page titles may seem an afterthought in the design process, they're important in search engine optimization (SEO) . What you write in your page titles can directly impact your rankings on search engines, which translates to more traffic and better rankings over time.


The Perfect Page Title Tag: Best Practices to Write With SEO In Mind


Keyword research

The first step to writing the perfect page title is doing your Keyword Research. You want to find keywords that are relevant to your topic, have a good search volume and aren't too competitive. Once you have a list of potential keywords, you can start incorporating them into your title.

Think about how you could use words or phrases from your post and other appropriate keywords to make it catchy and compelling. Remember, don't use all of the exact keywords on every post because Google may view this as spammy!

Choosing your target keywords

The next step is identifying your target keywords. Potential customers will use these words or phrases to search for your product or service. Once you know what keywords you want to target, you can start incorporating them into your page title. Keep in mind.

However, keyword-stuffed titles are a turn-off for readers, so strike a balance between relevant keywords and an attractive, readable title.

Position yourself as an expert

A great title can be the difference between a click and a bounce. It's your one chance to make a first impression and entice someone to stick around. But how do you write the perfect page title?

The first rule of thumb is to include your target keyword at least once in your headline, but not more than three times (or else it will seem like you're trying too hard). Use synonyms for other related words that people might search for on Google or Bing - this way, you'll have a broader reach and attract people who may not have searched for that specific keyword before. For assistance, you can always speak with an SEO company in Mumbai.

Make your page titles clear and direct

A clear and direct page title is essential for two reasons: first, it tells your reader what the page is about; second, it helps your page rank higher in search engine results. To write a perfect page title with SEO in mind, here are three tips:

First, try not to use more than 60 characters. It's okay if your blog post is long and you need more than 60 characters – just make sure each sentence has its paragraph so that Google can still read the individual ideas separately. Make sure you include keywords as close as possible to the beginning of the headline – we recommend using three keywords at most per headline.

Second, don't be afraid to vary your headlines by including links, quotes, or questions. Not only will this keep readers interested, but you will also have a better chance of ranking well on search engines.

Third, always check your grammar and spelling before publishing! If you publish an error-ridden headline without fixing it, later on, you won't be able to edit it easily.

Google reads headlines as a person does

Your headlines should be clear, concise, and easy to understand. Always keep your audience in mind. What are they looking for? What keywords are they searching for?

And finally, don't forget about SEO! Make sure your headlines are keyword-rich. This will help your page rank higher in search engine results pages.

Master the grammar rules of page titles

Just as you would with any other type of writing, using proper grammar is essential for page titles. Not only will it make your titles look more professional, but it can also help search engines understand what your pages are about and rank them accordingly.

End with punctuation if you can

Punctuate your title to include an exclamation point, question mark, or period in the end. These denote urgency, wonder, or finality, respectively, and will help search engines better categorize your content. Use specific keywords relevant to human readers and Google Search Engine Rank.

Include a verb whenever possible, as this tells Google that someone has taken action in response to your content (i.e., How to...). These words should also be found close together within the post, so they show up high when people look up those keywords online—a good rule of thumb is five words or less per keyword phrase!

To conclude

When writing a page title, keep SEO in mind to include relevant keywords that will help your page rank higher in search engine results. But don't sacrifice readability for keywords; a title that's difficult to read won't do you any good. Keep it short, sweet, and to the point. or else you can consult with an SEO Company.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.