Single page websites: Are they bad for SEO?are one page websites good | 18 October 2019 Reading Time: 3 minutes
Single page websites are viral right now. Many major companies are running over to digital marketing services, choosing single page websites over elaborative multipage sites to make their website look gorgeous and fancy, thanks to the sleek design and animations in graphics. These websites are cost-effective and are rather easy to design and develop. Therefore, these single page websites bloomed into popularity as businesses looked for new ways to portray their website. But, does creating a single-page website impact the SEO? Could it hurt your chances of ranking with Google? Read on to find out.
1) Keyword limitation:
One of the most significant drawbacks of having single-page websites is the hit on keyword rankings. SEO heavily relies on keywords. A website page can be optimised for one single phrase only. Single page websites are targeted around a centralised topic; therefore, the webpage can only target a single phrase.
Multipage websites do not have this issue has they can target multiple keywords, thanks to multiple webpages. Therefore, the chance of getting a higher rank is possible with multipage websites when compared to single page websites. Each webpage can target a keyword or a phrase, increasing the chance of popping up in the search engine. This aspect can be crucial for businesses that have a competitive web space and where every keyword matters.
Consult with us for digital marketing services in Mumbai, to solve your issues with keywords related to single page websites.
2) Content space limitation:
Single page websites make it tough to find specific content due to lack of space and the possibility to create pages for different topics. With single-page sites, all the content needs to be displayed on a single page. If a visitor wants a specific piece of content from your website, it becomes a challenge to view all the content on one page itself. This can be frustrating for the visitor.
Also, single page websites can have only one set of metadata. That means, there’s space for only one title tag and description. As no other webpages exist, the website is limited to a single title tag. This means you have one chance of getting visitors on to your site.
3) Advanced SEO practices:
Apart from creating specific content, multipage websites can also break their webpages into sections and categories to display their content in an organised manner. These separate categories can have different webpages on your website, making it easier for your visitors to access the information they need. This process of isolating one content piece from another is called siloing and is a more natural process when handling multipage websites. Single page websites will find it challenging to display and cover multiple topics on a single page itself. This makes single page websites look clogged and disorganised.
4) Loading time:
If your single-page website is loaded with flash videos, images, and texts, along with parallax effects and other content, your page can become burdensome for the server to load quickly. Heavy single page websites can take longer to load when compared to multipage websites. This long wait time can be a turnoff for many of your visitors as they might not wait for the entire website to load via a single page.
Websites with longer page load times can adversely affect SEO rankings. SEO ranks sites according to their page load times; therefore, a single-page website might become challenging to get a good rank on the search engine. This is not an issue with multipage sites. You can take the assistance of digital marketing services that can help you improve your website’s load time.
5) Lacking Links:
SEO favours sites with several internal and external links. Single page websites are limited in their ability to create internal links since there exists only one webpage. The links on such sites can consist of jumping from one section of the webpage to another. Having external links on single page websites can have an adverse effect as the visitor can be taken away from their website.
Single page websites may not be perfect and won’t be SEO friendly, but they have their niche in the market. Only after lots of thoughts and careful judgment should you consider a single-page website. Things you need to consider should include factors like the target audience, the market and the need for the website.
Multipage websites might have their advantages, but they lack the lustre of a single-page website. In the end, it is up to your business on which webpage suits you the best. If you need any help setting up your website and its digital marketing, feel free to contact us at ValueHits.
Our digital marketing services will make sure your business gets the best of marketing.