What Is Keyword Mapping And How Does It Work?

SEO | June 14, 2024

In the constantly developing multifaceted digital marketing universe, keyword mapping remains a foundation of efficient SEO. This helps in the overall ranking and usability of the targeted keywords because you ensure that they are properly matched to the corresponding pages within your website. This blog specifically explores keyword mapping, its effectiveness, and how organizations can use it.

What is Keyword Mapping?

Keyword mapping can be defined as providing unique keywords, which are usually related to the website, to the individual pages of the given website. This systematic approach guarantees every specific page was developed as a response to certain search terms, boosting your site’s capacity to attain good Search Engine Rankings.

Purpose and Benefits

Keyword mapping is used with the main goal of developing a coherent strategy for keyword usage in the framework of the website. This brings numerous benefits, including:

  1. Improved SEO:

    It also helps to increase the general level of SEO since keywords are linked to the most appropriate web pages. For instance, associating the phrase ‘best running shoes for women’ with a product page would enhance that specific product page's content and meta tags to rank well online.

  2. Enhanced Content Relevance:

    When content is created to meet users’ intent, it results in more engagement and better performance. For example, the query “easy vegetarian dinner recipes” is directly associated with the blog post and will satisfy more relevant users, such as people who need easy vegetarian dinner recipes.

  3. Better User Experience:

    When users can easily and instantly find what they are searching for, it enhances their overall experience on your website. Relating content to the search intent enhances the audience’s interest and interaction, thereby enhancing time spent on the site and conversion.

The Process of SEO Keyword Mapping

Step 1: Keyword Research

  • Techniques Used in Keyword Research

    Keyword mapping begins with comprehensive keyword research, which should be undertaken before the process begins. This entails employing numerous techniques to determine keywords relevant to the business, target clientele, and overall objectives. There are some good tools, such as Google Keyword Planner, Ahrefs, and SEMrush, to help accomplish this goal. Using these tools, one can collect important information like the number of searches a specific keyword has, difficulty level, and competition.

  • Selecting Keywords according to the Number of Searches, Competitiveness, and Relevance

    Once you have your list of potential keywords from using the above tools, the next step is to shortlist the target keywords. This involves analyzing each keyword based on three key factors: the relative search volume, the intensity of competition, and relevance.

    • Search Volume: It is the number of instances of a keyword being searched in a given timeframe. Search volume is highly relevant since the higher the number of people searching for a particular keyword, the higher the potential for achieving good traffic. Still, it also means a higher competition level.
    • Competition: It is the measure of the ease of ranking for a given keyword. As a rule, a set of less competitive keywords will be easier to rank, especially if the site is young or small.
    • Relevance: The relevance of the keyword to what your business is set out to achieve, who your target clients are, and the content you want to deliver. Thus, keywords should be relevant to attract the traffic interested in your products or services.

Step 2: Organizing Keywords

  • Grouping Keywords by Topic and Intent

    The second step is to sort the keywords into relevant categories based on the type of search intent or topic they relate to. This helps enhance a well-intended keyword matrix to fit the content map and the patterns of user searches.

    • Topic Clustering: Categorize the keywords depending on the general topic or subject that they belong to. For instance, if your niche is the fitness industry, terms such as best running shoes, running shoes for men, and cheap running shoes can be put into the same category.
    • Search Intent: Keywords should be divided into two groups based on the purpose of the search. This can be to get information (to learn), find a product (to make a purchase), or locate a website (to get to a particular website).
  • Creating a Keyword Database or Spreadsheet

    The other option in developing SEM preliminary steps is devising a Keyword Database/Keyword Spreadsheet. This might include the keyword column, the number of times people search for it, the level of competition of that keyword, how relevant that keyword is to your business, and what page or content piece should target it. The keyword list shall be organized into a database or a simple spreadsheet to make it easily searchable for more frequent optimization and modification.

Step 3: Mapping Keywords to Pages

  • Choosing Particular Keywords for Relevant Web Pages

    The last activity is to match every identified keyword with your site's exact page or content. This means assigning keywords to the most appropriate pages depending on the content and the reason for entering the keywords.

    • Relevance: It is important to have a considerable overlap between the keywords assigned to each page and the content of that particular page. For instance, if your blog post is about “easy vegetarian dinner recipes,” the focus keywords would be those related to easy and fast vegetarian recipes.
    • User Intent: Most of the time, match the keyword to the intent of the page in question. Transactional keywords are related to direct sales and should be used for a product landing page. Informational keywords should be used where the objective is teaching and creating awareness; therefore, an informational blog post should not use transactional keywords.
  • Ensuring Each Page Targets a Unique Set of Keywords

    To avoid keyword cannibalization issues, in which different pages rank for the same keyword, you should ensure each page goes for a different set of keywords. This can also help increase the overall individual page ranking, which boosts your website's overall SEO.

    • Unique Targeting: Each page should be assigned a unique keyword, and two pages on the website should never target the same keyword.
    • Content Optimization: Include the keywords assigned in the body, meta information, title, headings, and other factors affecting the on-page SEO.

Once you have followed these continuous actions in the keyword research and organization planning stage, you can develop a detailed keyword map that can improve SEO, attract traffic, and satisfy the consumer’s needs.

Tools for Keyword Mapping in SEO

Several tools can streamline the keyword mapping process. Some of the good tools are as follows:

  1. Google Keyword Planner

    Google Keyword Planner serves well at the beginning of the keyword research and is quite useful for finding multiple possible keywords that can be used for a specific search query based on actual users’ data collected from Google. Through a few seed words that belong to your industry or the topic of your interest, you will likely receive a list of relevant keywords and respective search frequency, competition, and behavior over a period. This makes it easier for you to know which keywords are vital for your site and those that will bring in traffic. Also, it gives data on the cost that Google Ads imposes for such keywords, which can be valuable for organic SEO and Google Ads strategies.

  2. Ahrefs

    Ahrefs is an SEO tool that delivers detailed information about keywords and competitors. It only takes five minutes to download the list, and using Ahrefs, one learns how to conduct keyword research to see other high-potential keywords that your competitors are ranking in while you are left out. The Keyword Explorer feature shows you the quantity of the searched keyword, click-through rates, and difficulty with general ranking evolution. Ahrefs also permits one to assess the ranking pages to analyze the strengths and weaknesses in the required niche of the competitors. Also, Ahrefs backlink features help you monitor and enhance the site authority for search engines.

  3. SEMrush

    SEMrush has the potential to act as an all-in-one SEO tool since it helps generate keywords and has many intricate site audit functions and tracking tools. The Keyword Magic instrument generates extensive lists of keywords based on the parameters of the search volume, keyword difficulty, and competitive density. This tool is especially effective for identifying long tail less competitive particular focused keywords. It provides other features besides keyword research, like the site audit, which analyzes the technical SEO problems, content gaps, and optimization possibilities. Its Position Tracking feature enables you to track your site’s position for your mapped keyword at a given time, and this data is useful when measuring the efficacy of your SEO. Besides, you can use SEMrush’s competitive analytics tools to compare your performance with key competitors and adjust your strategies.

Best Practices for Keyword Mapping in SEO

  • Aligning Keywords with User Intent

    Specify that your keyword mapping corresponds to users' search intent. Understanding whether a keyword refers to the user’s informational, navigational, or transactional intention is necessary. Optimizing for these intents leaves a lasting impression on users, hence the importance of optimizing your content to match these intents.

  • Avoiding Keyword Cannibalization

    Avoid cases where several site webpages compete for the same keyphrase. This is because each page is granted an opportunity to achieve the best rank it can, given that it will not have to compete with the other inner pages. For instance, it is recommended to avoid creating two different pages, such as a category and a product page, that target “tennis rackets.”

  • Regularly Updating Keyword Mappings Based on Performance Data

    Like SEO, the keyword list is not static but needs to be fluid. Keyword mappings should be done frequently, covering both the aspects of providing constantly refreshed data and dominating specific search niches.


Keyword mapping is a crucial step that should be taken in every search engine optimization strategy. Specifically, it means that by attaching the keywords to certain pages with a certain regularity, we are improving the relevance of the site, increasing the chances of its occupancy of a favorable position in the search engine’s rating, and, finally, helping the users find the information they need on our site on their own. Sometimes, it is necessary to update your keyword map because a strategy does not stand still and needs to adjust to new trends, which will help you attract more visitors to your website. Deciding the keywords to promote one's website is crucial in determining the site's success. Hence, time must be spent on this activity if other elements of the site are to be effective. So, don't wait… hiring SEO experts for keyword mapping can save time and ensure precision in your SEO strategy.


  1. Q: Why is keyword mapping in SEO important?

    A: Keyword mapping is beneficial because it serves two purposes: keyword prioritization and keyword targeting. It avoids conflict by targeting keywords according to the user’s intent.

  2. Q: How do I start with keyword mapping?

    A: To start with keyword mapping, you need to:

    • Conduct thorough keyword research.
    • Sort the keywords into respective categories by relevance, which correspond to search intents.
    • You must now assign these groups to relevant pages on your website.
  3. Q: What tools can I use for keyword mapping?

    A: Several tools can be used for keyword mapping, including Google Keyword Planner, Ahrefs, SEMrush, Moz, and Ubersuggest.

  4. Q: How often should I update my keyword mappings?

    A: Keyword mapping should be revised using performance data, search trends, and updates to website content consistent with a specific period. This can be done quarterly or bi-annually, depending on the firm's preference.

  5. Q: What are common mistakes to avoid in SEO keyword mapping?

    A: Common mistakes in keyword mapping include:

    • Neglecting long-tail keywords
    • Forgetting to synchronize keywords with the viewer’s intent
    • Over-emphasize a page with too many keywords
    • Failure to periodically update keyword mappings
  6. Q: How do I avoid keyword cannibalization?

    A: If you aim to rank your different pages for the same keyword phrases, do it sparingly to prevent competitiveness. You should also review previously created content occasionally to identify cases where several site pages could be optimized for the same word.

  7. Q: Can keyword mapping improve user experience?

    A: Of course, keyword mapping enhances the user experience because matching a particular page on your site with certain keywords and search queries results in delivering more useful and appropriate content to visitors.

  8. Q: Is keyword mapping only for new websites?

    A: This keyword mapping tactic is useful for new websites and already-established web presences. So, understanding the keyword targeting of older sites can help modify poor SEO optimization.

  9. Q: What is the difference between keyword mapping and keyword research?

    A: Keyword research identifies the search terms potential consumers could enter on a search engine. In contrast, keyword mapping assigns these researched keywords to specific pages on your website to optimize them for search engines.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.