No website is good enough if it is not identified by search engines. With search engine optimization, we make sure that it is easy for search engines to discover and rank your website.
Search Engine Optimization is a complex process involving various activities at different levels. SEO process can take significant time to complete, depending on the nature and size of a business and its SEO needs. A typical SEO process covers the following activities:
1. Website Analysis
We conduct a SWOT analysis of your website, finding its strength, Weakness, Opportunities and Threats. We understand your product/service, the website, its target audience and business objective to come up with a well researched SEO strategy.
2. Keyword Research
We identify the relevant keywords and check the search volume and the competition for those keywords.
3. Competitive Analysis
We conduct a competitive analysis to understand the SEO strategy and ascertain the strengths and weaknesses of your competitors, next we develop an SEO strategy that gives you an extra edge over them.
4. Creating Site-Wide META Tags
Meta tags target important keywords and help search engines in identifying what your website or web-page is about, our well set meta tags improve site ranking in search results.
5. Website Optimization
We follow a systematic website optimization process for improving a website’s performance to meet SEO objectives and enhance user experience when they visit your website.
6. Content Optimization
Content optimization is a technique we follow to determine the presence of certain keywords in the website content, relevancy of the entire content and frequency of occurrence of keywords, to ensure content fitness.
7. Heading & Alt Tag Analysis
Tags are used by search crawlers to identify website content, heading tag sums up the text and alt tag is the naming of images. We cautiously set tags, right use of tags helps major search engines in identifying your website correctly.
8. Sitemap & Robots.txt Analysis
Sitemap is an organization of a website’s content in the form of a hierarchy, it helps search engines to understand your website pretty well. Robots.txt tells search crawlers what part of a website needs to be blocked from being searched. As a part of the SEO process, we analyze Sitemap and Robots.txt and rectify if needed.
9. Internal Linking Structure
Internal Links are important as they link content to other content on the same website and help your visitors in navigating the website.
10. Web Page Loading Speed
The speed at which a webpage is loaded has a lot of impact on user experience and user interaction with your website, we make sure to keep the load time to minimum.
11. Off Page Optimization
We design a custom link building plan, most suitable for your business and use a blend of referral links. We use local directory and free directory submissions, image submission, articles, blogs, forums, Press releases, social bookmarking and feeds to build external links.
12. Traffic Analysis
We analyse the source of traffic, keywords that bring traffic and visitor statistics to improve the results of an SEO campaign.
We track performance and generate reports to measure actual performance against expectations to make necessary amendments.
- By Admin
- May 12th, 2017
For any business launched over the Internet, it needs to get its Search Engine Optimization strategy sorted because the success of any website depends highly on its search engine rankings....Read More
- By Admin
- July 1st, 2015
Whether your website is new or old, every site has been created with the aim to fetch you customers and online sales. Generating such positive business results isn't possible...Read More