6 Tips To Optimise Your SEO For Higher Education MarketingBest SEO agency in Mumbai | 1 October 2019 Reading Time: 4 minutes
Optimising the website during the admission season will help you garner a lot of pupils for your institution.
Every year, schools, colleges and universities are up and ready with their new marketing plans for bringing in new students. Every educational institution wants to make the best out of their digital strategy for their upcoming academic year. So where does SEO fit in the higher education marketing plan? That should be right on top with the help of SEO copywriting services!
Online searches have ranked first in when it comes to prospective college applicants trying to discover universities and programs. Online search is also a popular method used both during and after the admissions process. However, when it comes to higher education, they face a unique set of challenges for SEO. University websites often have sub-domains for their schools, programs and departments. Sometimes, even the IT department is segmented separately. This segmentation results in several contributors to the SEO process, without a single joint roadmap for the organisation to follow. This hullabaloo makes SEO a challenge. Therefore, here we list the problems usually faced in SEO for higher education marketing, and how to overcome them.
1) SEO audit:
Before you go ahead creating strategies to improve your organic rankings, you first need to analyse your current situation. Performing a detailed SEO audit will help identify and prioritise the issues faced and how to modify the tactics. This audit is especially important because some tactics might involve changes to the technical site, and that will require the IT department. Often, IT departments of universities have a backlog of request and site changes.
There are several tools available on the internet that can help you get measurements on a variety of SEO ranking factors. These tools are helpful to ascertain your website’s SEO health and what you need to do to modify it healthily.
2) Mobile adaptability:
Google has ‘mobile-first indexation’ which means the mobile of the website will be considered as the default version of Google to create and ranks its search listings. This type of indexation may pose a problem from universities as there are multiple websites and content management systems come under one overarching domain. This might often mean that some parts of the site will be mobile-ready, while some won’t be. Make sure all your webpages are mobile optimised for better chances of user engagement.
3) Keyword Research:
Most colleges do not name the degrees or programmes with a brand name. That’s because it will cause issues to match the search keywords of a prospective student with his search query. Though Google’s semantics is getting better, you can help it further by integrating keywords and brand terms.
If the title of the degree is unmodified, you can always place keywords in the context. This way, even our branded degree can be stuffed with keywords with relevant and regular ones. Consider reviewing and revising your keyword list annually.
4) Page load speed:
Page load speeds have been one of the ranking factors for Google for many years now. And one of the most common reasons for slow loading speeds will be images sizes. University websites will be high on images, and not necessarily these images be optimised. Compressing and optimising images can go a long way to help improve page load speeds. This aspect is something that can be controlled through SEO copywriting services. Also, there are plenty of tools and websites available online to optimise your images. These tools can resize your images without compromising on quality.\
5) Link optimisation:
Inbound links hold great value but are the most challenging type of link to attain. University websites often change or remove their degrees or programmes, resulting in broken links. External links pointing to a live page being broken can result in lost links. But you can often reclaim your broken links. Reclaiming broken links can help you increase inbound links by a certain margin. Get assistance from SEO consultant likes ValueHits, for finding these broken links.
A lot of effort goes into SEO which addresses many aspects of a website. And analytics is the way to go to measure the success of your SEO strategies. Analytics shows how well are your strategies working and what whether the results are positive or negative. These analytics lets you set up goals and review to see if your organic traffic is meeting those goals. Use these analytics to learn more about strategies and modify them accordingly to receive optimum results. Consult us at ValueHits – SEO consultants in Mumbai, for proper SEO analysis and optimisation.
At the end of the day, the university, college and school’s website will have to undergo SEO optimisation to receive more pupils for the coming year. Having a clear strategy and keeping an eye on the analytics can help your SEO prosper positively. If you need assistance, considering contacting us at ValueHits. We are a digital marketing agency with a team dedicated to SEO. Feel free to call us or visit our website more for information on our services.