How to Create a Social Media Strategy for the Travel Industry?

Social Media Marketing | March 23, 2024

Social media seems to be a natural fit when you are looking to promote your travel business. After all, several users love to find aesthetic pictures of travel destinations and cool vacation spots online.

But do you know how that drives sales for your business? Which channels do you need to post on what you need to post?

In short, it means how effectively you can use social media for your travel business marketing. But do not worry—here are the basic guidelines that you can follow to improve your social media marketing for the travel industry and gain maximum online presence.

Now, let us guide you. Follow these steps to create a good travel social media strategy that will help you connect with your target audience and generate more sales.

Create postings with plans for every stage of the buying cycle.

Remember that your expensive and luxury vacations or holiday packages will have a longer purchase cycle. For travel brands, this simply means you have to play the longer game and need to make sure you have to post on social media targeted for each and every stage.

Are there social media platforms built for travelers?

Yes. At the start of 2019, Pinterest released travel images and trend reports. It was recorded that "69%" of travelers who pinned the images use Pinterest to search for travel services and to figure out what to book. Once they begin their research, the pinners are usually booked within two months. Their research includes everything.

It does not matter if you are a hotel or a travel agency. The fundamentals of targeting your customers at every sales cycle remain the same.

Remember that your task is not done when you have a successful purchase. It is important to keep your loyal customers constantly engaged, reminding them about your product or services.

How to promote your travel business online—best travel business social media ideas and strategies

Now that you have understood all the basics of social media marketing for the travel industry and its business on social media, it's time to shape your content calendar.

The key to becoming a popular travel business on social media is updating content with a wide variety. The more you target different formats of publications, the more you share them with your audience. The more exciting the content is, the more followers you gain.

So, according to the thumb rule, the more followers you gain, the more your brand will gain good exposure, which will lead to higher conversions.

If your audience enjoys a specific type of content, you shouldn't limit yourself to it. Experiment with different content ideas and formats to keep up with trends. Great social media marketing for travel also includes great, highly engaging content.


Never underestimate social media's influence! It's like always having a travel advisor in your pocket, ready to make travel arrangements and pique your wanderlust. By following a few easy steps, you can create a social media plan that draws in new clients and encourages them to return.

Consider your perfect adventurer first. Are they Facebook culture vultures or are they adrenaline-junkies on Instagram? Knowing where they like to hang out will help you create material that appeals to them. You want to produce the kind of engaging material that makes users halt in their tracks as they browse through their feeds.

The key is to keep it pleasant, succinct, and eye-catching. Imagine jaw-dropping images, engrossing films, and narratives that transport viewers to the scene. No need to begin from scratch every time. You may maximize your effect and save time by repurposing your finest content across several channels as your audience grows. Now go ahead and embrace your inner travel expert and watch as your social media following soars!


  1. Why is the travel sector in need of a social media strategy?

    Implementing social media marketing for travel agency, one can engage with prospective clients, highlight their services, increase brand recognition, and encourage reservations. In the current digital era, it's a vital tool for connecting and interacting with a large audience.

  2. How can I choose which social media sites are best for my travel company?

    Begin with comprehending the characteristics and inclinations of your intended audience. Find out which platforms they use most often and concentrate your efforts there. For example, Facebook and Twitter are excellent for marketing your travel business to promote travel offers and suggestions, but Instagram might be best for more visual content, like trip pictures.

  3. What kind of content should I make for my travel company's social media platforms?

    Your writing should be interesting to look at, educational, and captivating. Post beautiful images and videos of your vacation destinations, itinerary ideas, travel advice, user-generated content, and behind-the-scenes looks at your company. Take advantage of social media and adapt your material to each platform and the tastes of your target audience.

  4. How can I measure the success of my social media strategy for my travel business?

    Track key metrics such as engagement rates, reach, website traffic, and bookings generated from social media channels. Use analytics tools provided by the platforms or third-party tools to monitor your performance over time and make data-driven decisions to optimize your social media strategy.

  5. Is it wise to hire a digital marketing agency to handle the social media strategy for my tourism company?

    Working with a digital marketing agency can be advantageous if you don't have the knowledge, time, or finances to handle your travel company's social media strategy internally. An agency can assist you in creating and implementing a customized plan that supports your business objectives, makes the most of your online presence, and ultimately increases engagement and bookings. An agency may provide specific knowledge, experience, and resources. Check our social media services packages.

  6. How often should I post on social media for my travel business?

    The frequency of your social media posts depends on the platform and the audience that you are targeting. Aim for consistency rather than overwhelming your followers with too many posts. Experiment with different posting schedules and monitor the engagement levels to find the optimal frequency for your business.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.