Mastering GMB: Key Ranking Factors for 2024–25

SEO | July 5, 2024

Google My Business (GMB) has become a vital tool for small businesses looking to improve their search engine presence in the ever-changing digital landscape. It is more crucial than ever to comprehend the primary determinants of GMB rankings as 2024 and 2025 get near. Gaining a competitive edge in the extremely competitive online industry requires having this information. We will go into great detail about the most recent GMB ranking criteria in this blog post, along with offering helpful tips on enhancing your local map pack rating and maximising your GMB profile. By putting these tactics into practice, You can ensure that your company stays at the top of local search results, drawing in more clients and encouraging expansion. Whether you're an experienced marketer or a company owner trying to increase your online visibility, this book will give you the knowledge and skills you need to negotiate the GMB difficulties and reap long-term rewards successfully.

What is Google Local Pack?

Understanding the Google Local Pack is difficult before delving into the ranking components. When a local intent is identified, a feature called the Local Pack appears on the first page of Google search results. The top three local business listings relevant to the search query are displayed with pertinent information such as the business name, address, phone number, and reviews. Organisations must do well in this category because this valuable real estate is in high demand.

Key GMB Ranking Factors for 2024-25

Companies must prioritise certain important aspects to attain a higher position within the Local Pack. To guarantee the most accurate and relevant local search results, Google has been adjusting these criteria over time and will continue to do so.

  1. GMB Profile Optimization

    Optimising your GMB profile is the first step towards local SEO. Ensure your company's information is true, comprehensive, and current. This includes your company name, address, phone number, website URL, business hours, and categories. Use top-notch photos and videos to promote your company and interact with potential clients.

  2. Reviews and Ratings

    User reviews and ratings largely influence your GMB ranking. Companies that receive a lot of good feedback are more likely to appear higher in the Local Pack. Urge happy clients to write evaluations and reply to all comments—good or bad—as soon as possible. This conversation demonstrates your appreciation for client feedback and your commitment to providing top-notch service.

  3. Keywords in Business Description

    You may improve your rating using pertinent keywords in your GMB business description. To help Google comprehend your business, naturally, incorporate your major and supplementary keywords into the description. But stay away from overloading your page with keywords, as this can hurt your ranking.

  4. Local Citations

    Mentions of your company's name, address, and phone number (NAP) on other websites are referred to as local citations. These citations improve your local rating and assist Google in confirming the veracity of your company's information. Ensure your NAP information appears consistently on all websites, social media profiles, directories, and review sites.

  5. Quality Backlinks

    Creating high-quality backlinks to your website is an additional important component. Google receives signals from respectable, high-authority websites that your business is reliable and pertinent. Prioritise obtaining backlinks from respectable business directories, industry blogs, and neighbourhood newspapers.

  6. On-Page SEO

    Your website's on-page SEO affects your GMB rating as well. Make sure all of the keywords on your website are relevant to your business and area and that they are optimized for local search terms. Headers, content, title tags, and meta descriptions are all included in this optimization. To enhance local relevance, make sure to add a Google Map to your contact page.

  7. User Engagement

    Google tracks user activity on your GMB listing. High user engagement metrics, such clicks, calls, and directions requests, show that people are interested in your company. Posting frequent updates, deals, and events on your GMB page will help to drive interaction. Using Q&A on your profile to interact with customers increases visibility as well.

  8. Proximity to the Searcher

    A major ranking element is the distance the searcher has to travel to physically visit your place of business. Even if you have no control over a searcher's location, you can increase your chances of showing up in their search results by concentrating on attracting local customers with localized content and advertising.

  9. Business Categories

    Selecting appropriate business categories for your GMB profile facilitates Google's understanding of your company's operations. Choose the main category that best describes your offerings and any other related categories. This classification guarantees that the appropriate searches will find your company.

  10. Mobile-Friendliness

    It is imperative to have a mobile-friendly website due to the growing trend of using mobile devices for local searches. Ensure that your website loads quickly and is fully responsive on mobile devices. This is a crucial component of your local SEO strategy because Google gives mobile-friendly websites more weight in its rankings.

Local Map Pack Ranking Factors

Certain factors affect your rating in the local map pack and the standard GMB ranking factors. These elements are very important for companies wanting to appear in the top three local listings.

  1. Consistent NAP Information

    Consistency is essential when it comes to your company's name, address, and phone number (NAP). Make sure your NAP data is consistent on all online channels, such as your website, social media accounts, and online directories. Google may need clarification on consistent information, which can hurt your local ranking.

  2. Schema Markup

    By using schema markup on your website, you may improve the accuracy with which search engines interpret the content about your company. This organized information makes your listing look better in search results and may increase the likelihood that it will appear higher in the local map pack.

  3. Signals of Positive User Behavior

    When calculating local rankings, Google takes into account user behavior signals such as bounce rates, time spent on your page, and click-through rates. Your website should offer a smooth and interesting user experience to promote good interactions and raise your ranking.

  4. Content That Is Localized

    Producing content tailored to your target audience's requirements and interests can strengthen your local SEO efforts. Post blog entries, articles, and other material that focuses on news, trends, and local business happenings. This material can increase your Google relevancy and draw in local traffic.

Building Quality Backlinks

Reputable websites' high-quality backlinks play a significant role in general and local search engine optimization rankings. Two methods for constructing high-quality backlinks are as follows:

  1. Partner with Local Organizations

    Work together with neighbourhood associations, chambers of commerce, and nonprofits to obtain backlinks from their websites. These collaborations improve your local presence and present worthwhile backlink prospects.

  2. Produce Content That Can Be Shared

    Create incredibly engaging content that people will want to share and link to. Infographics, case studies, and in-depth industry-specific manuals are examples of this type of information. Naturally occurring backlinks from shared content increase the authority and ranking of your website.


Citations or references to your company's NAP data on other websites boost local SEO and establish your company's reputation. Here are two successful citation techniques:

  1. Place Your Company in Local Listings

    Send your company's details to industry-specific directories and local directories like Yelp and the Yellow Pages. Make sure your NAP data is correct and consistent with each listing.

  2. Promote Coverage by Local Media

    Make a pitch for business-related articles to local media outlets. Local news, blogs, and newspaper coverage can boost your local SEO efforts and offer useful citations.


A thorough understanding of Google My Business (GMB) ranking variables and the ability to adjust to constantly evolving trends are essential for success in local SEO. You may improve your local map pack ranking and draw in more local clients by scrupulously keeping consistent citations, obtaining high-quality backlinks, promoting customer reviews, and improving your GMB profile.

Working with a premier SEO company in India can provide the specific knowledge and assistance needed to meet your goals if you're a business looking to increase your online presence. At [Company Name], we're committed to helping companies improve their local SEO rankings and GMB profile optimization. Our team of professionals is committed to offering custom tactics that complement your company's objectives.

Are you ready to elevate your local SEO efforts to new heights? Get in touch with us today and let our specialists guide you through the process of optimizing your GMB profile and improving your local search rankings. Visit our website to explore our range of services and discover how we can support your business's growth and success.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.