Resolved Technical SEO Issues for a B2B F&B News Website to Drive Organic Growth
Background :
Food Ingredients first is a global business-to-business news and intelligence platform serving the food and beverage industry. It delivers daily industry news, trend analysis, expert insights, and data on ingredient innovation, regulatory changes, and product development, helping professionals stay informed and make strategic decisions.
Goal:
To diagnose and resolve technical issues related to structured data, site architecture, crawlability, GSC 404 errors, indexation, user experience, and AI discoverability. Each issue was addressed with a clear diagnosis, a defined resolution strategy, and measurable outcomes.
Approach:
Identifying issues and analyzing technical gaps like:
- Missing schema & content structure
- Identifying the missing Image attributes across the website
- Improving the Slow Page Load Time
- Identifying and resolving broken internal links across the website, as well as broken links originating from external backlinks.
Positive Result
Consistent month-on-month growth in organic traffic from 7,926 in Aug 2025 to 27,298 in March 2026
Increased in Clicks, Impressions and Avg position
Website page speed have improved
Stronger discoverability across AI-powered search platforms
Appearing in Google AI Mode recommendations
Improved topical authority in food industry searches.
312.9%
4,356 to 17,986
Organic users
506.6%
633k to 3.84M
Total Impressions
473.8%
3.26k to 19k
Total Clicks
Up by 21.4 positions
31 to 9.6 ↑
Avg. Position
