5 Way To Produce Big Results With A Small Marketing BudgetDigital Agency in Mumbai | 29 August 2019 Reading Time: 4 minutes
In today’s world, a business cannot survive without marketing. It has become a crucial part of a business’ strategy to expand and draw in new customers. However, many small-to-medium-sized companies see failure due to an ineffective marketing program. Entrepreneurs may be outstanding at their core business skills but might know very little about marketing. And that’s why in smaller companies, marketing gets less priority compared to product development and manufacturing. It is essential to optimise your business’s online presence to allow your company to gain credibility in the public eye. However, gaining credibility does not happen overnight, nor does having a small budget make it easy. You might need assistance of a digital marketing agency here.
For small-to-medium-sized companies, it is essential to stay up-to-date with the latest marketing trends. This trend-following is necessary to remain relevant and unthreatened by the major players in the market. Small-to-medium-sized companies and start-ups face two significant issues when marketing with more prominent, notable companies:
SMEs tend to be the small fish in the large pond
Spend a large percentage of their revenue on marketing, compared to established organizations.
If your business needs a substantial online presence and needs to gain more customers while you are at it, consider these solutions that will give your business the push it needs:
1) Social media:
Most of your customers will be heavy social media users. Your first step in digital marketing should be creating a social media presence for your brand. Your focus should be marketing your business through social media networking sites like Facebook, LinkedIn, Instagram, Twitter, and other platforms. Be sure of your target audience. Having a clear idea about your prospective customers will help optimise your content on social media accordingly. Your target audience will receive concentrated attention, and also, you will be able to track what works for your customers, which are the best posts, how well is your content performing, etc. You can also hire a digital marketing agency to help you in building optimised digital strategies that can guarantee amazing results. These digital agencies can help you achieve your goals and can also be customized to fit your budget better.
2) Paid search campaigns:
You can make your customers visit your website and show them what you are offering through paid search campaigns. It is a feasible option where you can purchase ads on major search engines and divert traffic on to your website. The Pay-Per-Click (PPC) is the process of obtaining website traffic by buying out ads on search engines like Google, Bing, etc. and bid on keywords. This bidding allows you to stay ahead and above of your competitors. With PPC, you are in control of your spending’s and, therefore, keep a better track of your marketing budget.
3) Pay to play:
Facebook being the most popular social network in the world, it would be natural to include it in your digital strategy. Though most of it is free, if you’d like more engagement and reach, ‘Facebook boost posts’ are your thing! And the best part is, the money you invest here gives you incredible results, making boosted posts highly affordable and effective. When you compare the statistics of organic vs boosted posts, the difference is unreal. Boosted posts can blow organic posts out of the water, with the incredible numbers it manages to achieve with engagement and impressions. Boosted posts can reach out to a broader audience, which can help you generate leads and sales! A digital marketing agency can help you getting the most out of your boosted posts.
4) Email Marketing:
Email marketing still stands to be the boss of all marketing campaigns. Email marketing campaigns perform significantly better when compared to direct marketing emails. If lack of an email list is stopping you from sending newsletters, you need to know that capturing emails is simple and easy. You need to make your website optimized where customers can sign up for newsletters and latest updates. This way, you can capture valuable customer information, helping you build a communicative field. Once you receive all the required information, keep your email marketing audience up-to-date with the latest promotions, and stay in touch with them through weekly newsletters.
5) A Clean Website:
Do not underestimate the power of an efficient website. If a website is created with links that lead to other pages, the chances are that these links will be picked up by search engines, increasing your visibility. Also, get your SEO in check by hiring a professional SEO expert , where your website is optimised for search terms, which makes it easier for your customers to find. Keep updating your website regularly so that your customers are treated to fresh content every time.
For SMEs, it is essential to optimise your marketing strategies in such a way that it squeezes every dollar for efficiency. We at ValueHits built innovative strategies that a perfect fit for your organisation. This strategy then translates to lead generation, budget optimisation and improved brand awareness. Feel free to give us a call or visit our website to learn more about our tailored digital strategies for you.