Email marketing has evolved a lot since its inception, long text emails were replaced by image-based emails, nowadays we see videos and other interactive content in promotional emails. All digital marketers agree to the fact that emails have sound potential to drive online traffic and generate relevant leads. 2018 will witness the same passion and inclination of digital marketers for email marketing.

Following are four email marketing magic tricks that will work for you in 2018:

1) Stay Abreast of Latest Trends

The email marketing landscape always keeps changing. The competition for user attention in inbox grows stronger every year. The tried and tested email marketing practices that you always relied on may fail to generate enough engagement over time. Your success in email marketing roots on continuous polishing and updating of your email marketing strategy based on global dynamics. Learn from experts, competitors, and innovators to create an email experience that makes your target go crazy about your brand.

2) Refine Your Email List

An e-mail list is the leading actor of an email marketing story. Always take out time to brush-up your email sender list, add new subscribers from all sources and remove subscribers who have rarely shown interest in your emails in past. Remember, what really works is not the quantity of e-mails that you send out but the quality of audience that you send it to. Quantity never means quality. Dig deep and float re-engagement emails to the audience who are considerably interested and engaged in your email messages.

3) Personalize Your Communication

Everyone loves personalization, something that is meant only for them. The sense of being recognized feels great even when talking about promotional emails. Prepare an email that focuses on your target's interests and browsing behavior, speak about stuff that they are already looking for, to accentuate your chances of conversion. The basic is to address your mail with their name and a touchy salutation.

4) Focus On Mobile

Most people access their emails on mobile devices these days. 2018 is definitely going to be mobile user-centric. Try to put your best email copy forward and make sure to optimize it for the mobile audience.

Hopefully, these great email marketing tips will amplify your returns in 2018. To learn other influential ways to use emails effectively for your business in 2018 get in touch with ValueHits professionals.

We know how to hit it right with an email every time!